

Loyalty program
Ulen launches a new program for loyal guests from winter season 2018/2019 - Bansko Loyalty Club
Ulen values its loyal customers who prefer to ski or snowboard in the best winter resort on the Balkans. This is why we have the pleasure to introduce Bansko Loyalty Club – a new program for all guests who buy seasonal ski passes. Everyone can take advantage of it. The benefits for loyal customers will increase with each level. The program includes three types of cards - Silver, Gold and Platinum.
Anyone who meets the conditions below and has given their consent to participate the Club may enjoy the privileges offered.
Silver Card
Everyone who has bought season ski passes in Bansko in two consecutive years acquires a Silver Card. The holders receive the following privileges:
- Fast track to the gondola lift
- 5 % discount in Maxsport stores
- 5 % discount in the restaurants and bars Sopranos, Happy End and Buchvite. This discount can be used once a day by presenting an ID together with the season pass.
- Access for two persons to the stands for the FIS Ski and Snowboard World Cup in Bansko (only in case of racing events in the season for which the season pass was purchased)
- One ski or snowboard service
- Participation in a charity competition for loyal customers at the end of the ski season
- Special party for loyal customers
Gold Card
Everyone who has bought season ski passes in four consecutive years acquires the Gold Card. It assures the following benefits:
- Fast track to the gondola lift
- Access for two persons to the stands for the FIS Ski and Snowboard World Cup in Bansko (only in case of racing events in the season for which the season pass was purchased)
- Three times use of ski or snowboard service
- 10 % discount in Maxsport stores. Gold Card holders will receive invitations to special events for new collections.
- 10 % discount in the restaurants Sopranos, Happy End, Buchvite and in the Umbrella bars in the ski area. This discount can be used once a day by presenting an ID together with the season pass.
- Participation in a charity competition for loyal customers at the end of the ski season
- Special party for loyal customers
- 50 % discount for all parking lots in the ski area and for the parking lot at the gondola station in Bansko during the daily working hours.
Platinum Card
A Platinum Card will be obtained by anyone who has bought season ski passes in six consecutive years. These loyal customers will enjoy the following privileges:
- Fast track to the gondola lift
- Access for two persons to the stands for the FIS Ski and Snowboard World Cup in Bansko (only in case of racing events in the season for which the season pass was purchased). The Platinum Card holder will also get a discount on VIP tickets.
- Five times use of ski or snowboard service
- 15 % discount in Maxsport stores. Platinum Card holders will receive invitations to special events for new collections.
- 15 % discount in the restaurants Sopranos, Happy End, Buchvite and in the Umbrella bars in the ski area. This discount can be used once a day by presenting an ID together with the season pass.
- Participation in a charity competition for loyal customers at the end of the ski season
- Special party for loyal customers
- 90 % discount for all parking lots in the ski area and at the parking lot at the gondola station in Bansko during the daily working hours.
- When booking a double room in the hotels of Balkan Holidays the Platinum Card holders will receive as a compliment a free upgrade to a higher category accommodation (only in case such rooms are available).
- 10 % discount on online bookings at the Balkan Holidays website
The first winter season which counts for the program Bansko Loyalty Club is 2017/2018.
Through this new program Ulen wants to thank its loyal customers and make their stay in the ski area and in Bansko even more pleasant.